Wednesday 9 October 2013

African Culture/Aesthetic

Traditional South African Culture

Apartheid ideology:
It all started when the Dutch east India Company founded a colony at the Cape of Good Hope in 1652. The Dutch settlers were called Afrikaans or Boers ("farmers"). They took away the land from the native Africans and made them work on the farms as slaves.
In 1795 the Cape was captured by the British during the French Revolutionary Wars. The Dutch settlers were uneasy living under British rule especially after the British government made all slaves free throughout the British Empire in 1838. So the Boers moved northward and set up their own independent republics of Transvaal and Orange Free State (1835-40). During the Anglo Boer War (1899-1902) the British defeated these states and the Union of South Africa was formed in 1910. (M Martin. In the name of apartheid, 1988)
Apartheid was a system implemented by the national party in 1949 that aimed to maximise white power and that practically legalised racialism and this lasted for over 40 years with the support of the United States and other world powers. In this system blacks were separated from the whites, they were forced into homelands and were not allowed to vote. Apartheid was a gross violation of human rights; it stripped blacks of their dignity and god given free will.
Racial inequalities was evident long before the National Party came into power, it was however not law. As a result of these injustices the Youth League of the ANC was formed to fight against them in 1944. It is in this forum that Nelson Mandela became a key figure in the fight against apartheid.
When the National Party came into power in 1949 one of their first policies was the abolishment of marriages between mixed races. The following they introduced the group areas act, this act moved blacks into townships far away from city centres and blacks were not allowed to be in the city without a 72 hour letter of permission. The national party followed up with even more radical policies, such as the immorality act, which prohibited any sexual activities between different races, people found guilty of disobeying this act faced harsh prison time, other acts included the implementation of Bantu education, the abolishment of communist parties and the initiative that blacks had to carry a pass all the time, if found without face severe consequences.
In 1960 the National Party, threatened by the ANC, declared the party illegal. In 1962 Nelson Mandela and a number of his comrades were arrested and sentenced to life in Robin Island. After mounting pressure from overseas and crippling sanctions, South Africa begins to lessen its grip on apartheid under the leadership of FW De Klerk.
Eventually in a historic moment Nelson Mandela was released from prison in 1990 and began negotiation with De Klerk s cabinet.  Mandela and De Klerk were awarded a noble prize for their peace efforts. 1994 saw South Africa’s first democratic elections and the nation first black president. Although all South Africans celebrate democracy every year, it cannot be denied that the end of the apartheid system in South Africa left the country socio-economically divided by race.

Artist: unknown
Year: 1950

For: A road sign in Johannesburg, Population Registration Act, Act No 30


This photograph shows a sign demarcating an area for whites only and forbidding blacks. The system of apartheid was enforced by a series of laws passed in the 1950s: the Group Areas Act of 1950 assigned races to different residential and business sections in urban areas, and the Land Acts of 1954 and 1955 restricted non-white residence to specific areas. (Finnegan, 1986).

This was an example of the separate amenities act implemented by the National party, which separated public facilities racially. This photograph clearly illustrated that this area is for whites only but black people can also be seen in these areas. Black people are likely to be seen here maybe because these areas the majority who work in the farms is blacks. This road signs warns the white people to be careful. The word “caution” and the word “natives” has flashing lights added to them in order to highlights the ‘beware’ the danger if you are not careful of these people. Under apartheid, the black majority was mostly poor, whilst the small white minority that held power was conspicuously rich. African townships were demolished and their occupants removed to new townships well beyond city limits. In order to get they daily bread black people were forced to walk long mails thought areas with dehumanising signs such as this to get to the appointed cheap labour at the farms or mines.

Blacks who broke order on these signs were punished severely; no matter the emergency breaking the law was completely forbidden.
These types of signs were seen all over the country. Shopping centres, parks, toilets, beaches and all other public places.
The poster itself is quite eye-catching because of the contrast created between the bright greys and the black and white used in the photographs. This propaganda poster is slightly different from other propaganda posters of war era mainly because it makes use of actual photographs instead of illustrations. This photograph is effective because it portrays a real picture of human mortality, forcing the viewer to experience emotion.

Apartheid Resistance and Revolution

The South Africa Act takes away all political rights of Blacks Africans in three of the country’s four states. The Native Land Act of 1913 gives 7% of the country’s land to Black Africans, who make up 80% of the population. Black Africans are prohibited from owning land outside their region. They are allowed to be on white land only if they are working for whites. Blacks are fired from jobs which are given to whites. The representation of the Voters Act in 1936 weakens the political rights for Black Africans in some regions and allows them to vote only for white representatives. By 1939 fewer than 30% of Blacks are receiving any formal education, and whites are earning over five times as much as Blacks. New legislation classified South Africans into racial groups of "black, white, colored, and Indian”, the government segregated education, medical care, beaches, and other public services, and provided black people with services inferior to those of white people.
Apartheid showed a significant internal resistance and violence during and after the 1950s, popular uprisings and protests were met with the banning of opposition and imprisoning of anti-apartheid leaders. As the conflict spread and became more violent, state organizations responded with increasing repression and state-sponsored violence
A new phase of the South African revolution has opened with the formation of COSATU and the success of the mighty May Day strike which it called. One and a half million black workers struck, tens of thousands attended rallies and demonstrations in defiance of the repression. In the townships, the youth have shown themselves undaunted by the savage onslaught that the armies of police and the state-backed ’vigilantes’ have unleashed against them.
In South Africa, the resistance to the apartheid wasn’t violent as it was in France. The African National Congress (ANC) was led by Nelson Mandela, and “spearheaded resistance” to the apartheid. They had a “policy of non-violent, civil disobedience” and every protest was peaceful. (F E. Smith, 2011)

Visuals:


























South African flag, coat of arms and currency

The design process was initiated when, in 1999, the Department of Arts, Culture, Science and Technology requested ideas for the new coat-of-arms from the public. A brief was then prepared based on the ideas received, along with input from the Cabinet. The Government Communication and Information System then approached Design South Africa to brief ten of the top designers. Three designers were chosen to present their concepts to the Cabinet. Iaan Bekker's design was chosen.

The new arms were introduced on Freedom Day, 27 April 2000. The change reflected government's aim to highlight the democratic change in South Africa and a new sense of patriotism.

The Coat of Arms is a series of elements organised in distinct symmetric egg-like or oval shapes placed on top of one another. The completed structure of the Coat of Arms combines the lower and higher oval shape in a symbol of infinity. The path that connects the lower edge of the scroll, through the lines of the tusks, with the horizon above and the sun rising at the top, forms the shape of the cosmic egg from which the secretary bird rises. In the symbolic sense, this is the implied rebirth of the spirit of the great and heroic nation of South Africa.

The Coat of Arms is also a central part of the Seal of the Republic, traditionally considered to be the highest emblem of the State. Absolute authority is given to every document with an impression of the Seal of the Republic on it, as this means that it has been approved by the President of South Africa. Since 1997, however, the use of the Seal of the Republic has not actually been required by the Constitution, but it continues to be used.

The motto's green is extended by pairs of elephant tusks. Within it are two ears of wheat and a golden shield with Khoisan rock art of two greeting human figures from the Linton stone. Above the shield is a crossed knobkierie and spear, protea, secretary bird, and a rising sun.

The Oval Shape of Foundation

The first element is the motto, in a green semicircle. Completing the semicircle are two symmetrically placed pairs of elephant tusks pointing upwards. Within the oval shape formed by the tusks are two symmetrical ears of wheat, that in turn frame a centrally placed gold shield.
The shape of the shield makes reference to the drum, and contains two human figures from Khoisan rock art. The figures are depicted facing one another in greeting and in unity.
Above the shield are a spear and a knobkierie, crossed in a single unit. These elements are arranged harmoniously to give focus to the shield and complete the lower oval shape of foundation.

The Motto: The motto is: !ke e: /xarra //ke, written in the Khoisan language of the /Xam people, literally meaning "diverse people unite". It addresses each individual effort to harness the unity between thought and action. On a collective scale it calls for the nation to unite in a common sense of belonging and national pride - unity in diversity.

The Ears of Wheat: An emblem of fertility, it also symbolises the idea of germination, growth and the feasible development of any potential. It relates to the nourishment of the people and signifies :the agricultural aspects of the Earth.

Elephant Tusks: Elephants symbolise wisdom, strength, moderation and eternity.

The Shield: It has a dual function as a vehicle for the display of identity and of spiritual defence. It contains the primary symbol of our nation.

The Human Figures: The figures are derived from images on the Linton stone, a world-famous example of South African rock art, now housed and displayed in the South African Museum in Cape Town. The Khoisan, the oldest known inhabitants of our land and most probably of the Earth, testify to our common humanity and heritage as South Africans and as humanity in :general. The figures are depicted in an attitude of greeting, symbolising unity. This also represents the beginning of the individual’s transformation into the greater sense of : belonging to the nation and by extension, collective humanity.

The Spear and Knobkierie: Dual symbols of defence and authority, they in turn represent the powerful legs of the secretary bird. The spear and knobkierie are lying down, symbolising peace.

The Oval Shape of Ascendance

Immediately above the oval shape of foundation, is the visual centre of the Coat of Arms, a protea. The petals of the protea are rendered in a triangular pattern reminiscent of the crafts of Africa.

The secretary bird is placed above the protea and the flower forms the chest of the bird. The secretary bird stands with its wings uplifted in a regal and uprising gesture. The distinctive head feathers of the secretary bird crown a strong and vigilant head. The rising sun above the horizon is placed between the wings of the secretary bird and completes the oval shape of ascendance.
The combination of the upper and lower oval shapes intersect to form an unbroken infinite course, and the great harmony between the basic elements result in a dynamic, elegant and thoroughly distinctive design. Yet it clearly retains the stability, gravity and immediacy that a Coat of Arms demands.

The Protea: The protea is an emblem of the beauty of our land and the flowering of our potential as a nation in pursuit of the African Renaissance. The protea symbolises the holistic :integration of forces that grow from the Earth and are nurtured from above. The most popular colours of Africa have been assigned to the protea – green, gold, red and black.

The Secretary Bird: The secretary bird is characterised in flight, the natural consequence of growth and speed. It is the equivalent of the lion on Earth. A powerful bird whose legs - depicted as the :spear and knobkierie - serve it well in its hunt for snakes, symbolising protection of the nation against its enemies. It is a messenger of the heavens and conducts its grace upon :the Earth. In this sense it is a symbol of divine majesty. Its uplifted wings are an emblem of the ascendance of our nation, while simultaneously offering us its protection. It is depicted in gold, which clearly symbolises its association with the sun and the highest power.

The Rising Sun: An emblem of brightness, splendour and the supreme principle of the nature of energy, it symbolises the promise of rebirth, the active faculties of reflection, knowledge, good judgement and willpower. It is the symbol of the source of life, of light and the ultimate wholeness of humanity.

National Flag

The national flag was designed by a former South African State Herald, Mr Fred Brownell, and was first used on 27 April 1994. The design and colours are a synopsis of principal elements of the country's flag history. Individual colours, or colour combinations have different meanings for different people and therefore no universal symbolism should be attached to any of the colours.

The central design of the flag, beginning at the flagpost in a "V" form and flowing into a single horizontal band to the outer edge of the fly, can be interpreted as the convergence of diverse elements within South African society, taking the road ahead in unity. The theme of convergence and unity ties in with the motto "Unity is Strength" of the previous South African Coat of Arms.

Did you know that:

the flag must be treated with respect at all times and must not:

- Touch the floor or ground.

- Be used as a tablecloth or be draped in front of a platform.

- Be used to cover a statue, plaque or cornerstone at ceremonies,

- Be used to start or finish tournaments.

and, that:

- When the National Flag is displayed with any other flag, it must be hoisted up first and lowered last?

- When our own flag is displayed with flags of other countries, all of them should be of equal size and flown at same height.

- When used or displayed next to, or behind, a speaker at a meeting, it must be on her or his right-hand side. And when placed, elsewhere in the hall or meeting place, it should be to the right of the audience.

- When displayed vertically against a wall, the red band should be to the left of the spectator with the hoist or the cord seam uppermost.

- And that, if displayed horizontally, the hoist should be to the left of the spectator and the red band uppermost.

The National Bird
Blue Crane
Anthropoides paradiseus

The elegant Blue Crane stands about one meter high and is almost entirely restricted to South Africa in its distribution. It is a light blue-grey, has a long neck supporting a rather bulbous head, long legs and elegant wing plumes which sweep to the ground. Blue Cranes lay their eggs in the bare veld, often close to water. They are quite common in the Karoo, but are also seen in the grasslands of KwaZulu-Natal and the highveld, usually in pairs or small family parties. It grazes in the field and eats seeds, insects and small reptiles. The Blue Crane has a distinctive rattling croak, 'kraaaarrrk', fairly high-pitched at call, which can be heard from far away. It is, however, usually quiet.





The National Animal
Springbok
Antidorcas marsupialis


Typical of the Springbuck is the 'pronk' (jumping display) which explains its common name. Both sexes have horns but those of the ram are thicker and rougher. This species has adapted to the dry, barren areas and open grass plains and is thus found especially in the Free State, North West Province and in the Karoo right up to the west coast. Springbucks move in small herds during winter, but often crowd together in bigger herds in summer. They eat grass and leaves and can go without drinking water when they have to, because they get enough moisture from the succulent leaves. It stands about 75 cm high and weighs about 40 kg. They breed throughout the year and lambs are born after a 6-month gestation period.





National Fish
Galjoen (Coracinus capensis)

The Galjoen is unique to the South African coast. It keeps mostly to shallow water, is often found in rough surf right next to the shore and is commonly known among anglers. Near rocks the colour of the Galjoen is almost completely black, while in sandy areas the colour is silver-bronze. In KwaZulu-Natal it is known as blackfish or black bream. The record size for Galjoen is over 55 cm and 7 kg, however the average is much smaller. The diet of the Galjoen consists mainly of red bait (ascidians), small mussels and barnacles. The scales are very firmly attached and fins are well developed with prominent spines.

National Flower
Giant or King Protea (Protea cynaroides)    


The Giant or King Protea is widely distributed in the south-western and southern areas of the Western Cape, from the Cederberg up to just east of Grahamstown. The artichoke-like appearance of the flower-heads of the King Protea lead to the specific name 'cynaroides', which means 'like cynara' (the artichoke). The name does not do justice to the beautiful flower-heads of this protea, which is the largest in the genus. A number of varieties in colour and leaf shapes are found, but the most spectacular is the pink coloured flower.

National Tree
Real Yellowwood (Podocarpus latifolius)
The Yellowwood family is primeval and has been present in this part of Africa for more than 100 million years. The species is widespread and is found from Table Mountain, along the southern and eastern Cape coast, in the ravines of the Drakensberg up to the Soutpansberg and the Blouberg in the Northern Province. In forests they can grow up to 40 metres in height with the base of the trunk sometimes up to 3 metres in diameter. In contrast, trees that grow in unsheltered places like mountain slopes, are often short, bushy and gnarled. The bark of the Real Yellowwood is khaki-coloured to grey when it is old, deeply split and peels off in strips. The crown is relatively small in relation to its height and is often covered with grey lichen. Male and female cones resemble pine cones and are white, light green or pink. The female cone has a fleshy podocarpium on which the seed, which takes on the shape and colour of a cherry, develops.
South African Currency
Introduced on February 14 the year 1961, the South African currency has the symbol “R’ which stands for the Rand. In addition, the South African currency is the medium of exchange in Swaziland, Lesotho and South Africa itself. These three countries form the common monetary area. However, some countries with the likes of Namibia have legalized the South African currency. Before the rand was made the legal South African currency, the South African pound was the legal tender. This had been introduced by Britain but as soon as the Republic of South Africa came into being, the current South African currency was introduced. The exchange rate at the time of independence was 2rands for 1pound but as the years passed, apartheid caused the South African currency to depreciate.


Transition of bank notes

With the introduction of the South African currency in 1961, came bank notes of different denominations. The first banknotes were of: 1, 2, 10 and 20 rands. Their outlook was similar to the South African pound and bore the portrait of Jan van Riebeeck. In addition, they were printed in English and Afrikaans a trend that continued until 1966 when notes were printed introducing the 5 rand note and doing away with the 20 rand note. This was also the time that also saw the 1 rand note being replaced by a coin. The transition of the South African bank note continued over the years and most recently a major change occurred when on February 2012 President Jacob Zuma announced that the government would issue out new look bank notes. The same year (2012), the new bank notes were ready for circulation. They came in denominations of: 10, 20, 50, 100 and 200 rand.

Coins denomination

At the same time that the bank notes were introduced in 1961, so were the coins. These coins came in denominations of: , 1, 2, 5, 10, 20 and 50 cents. In 1989 the 2- rand coin was introduced followed by the introduction of the 5-rand coin in 1994. The 1 and 2- cent coins stopped circulating in 2002 though they are still acceptable to date. In August 2004, the new 5-rand coin was introduced and security measures put into place to ensure originality.

Exchange rates

The South African rand performs exceptionally well both in forex and stock reports. Over the years, the South African currency has continued to stand out and has led to most if not all countries accepting the rand into their markets. This factor has made the South African currency grow steadily a move that has seen its stability against the major currencies. As much as the South African currency has gained world wide recognition, South Africa’s economy has steadily grown as many investors want to deal with the current rates the South African currency is offering in the international markets.

National Heritage.

The South African currency is printed in a way that brings a sense of belonging to the South African nationals. The front side bears the portrait of South Africa’s hero Nelson Mandela who has acquired world wide recognition for his fight against apartheid. This has brought South Africa to the spot light. The eleven major languages have also been incorporated in the printing of different denominations. South Africa as a tourist destination has the big five wild animals printed at the back of their various denominations.

Not only does the South African currency provide a good medium of exchange, it is also a good way of publicizing and making Africa proud. This explains why three countries have decided to use the South African currency as their legal tender. Indeed, it makes South Africa to be a country that plays a very critical role in shaping the economy of the African continent.


http://www.safariafrica.co.za/tourist-information/south-africa.htm
http://buzzsouthafrica.com/south-african-currency/
Galjoen. 1972. Standard Encyclopaedia of Southern Africa, vol 5, p107.
VAN DER ELST, R., A Guide to The Common Sea Fishes of Southern Africa. 1981. Cape Town: C Struik Publishers.
BROWNELL, F.G., Nasionale en Provinsiale Simbole. 1993. Johannesburg: Chris van Rensburg Publications.
NEWMAN, K., Birdlife in Southern Africa. 1971.

http://www.sahistory.org.za/brief-history-drum

Sunday 29 September 2013

CONCEPTUAL DESIGN



I created this conceptual ad to convey how pushing forward with exercise helps one leave negative emotions behind. The tagline: “Energy For What Will Be.” We presented this concept to an Ad Group that was set in their ways. The concept was met with negative feedback and rejected.

Four years later, I saw the Asics ad on the right in Men’s Health Magazine… and felt sweet vindication. Although a small ad group rejected our concept, Asics had enough belief in a similar concept to invest $186,000 for an ad in the World’s Greatest Magazine.

The Lesson: Don’t stop believin’ in your vision. Think big. The concept that is too “different” for one client is the same concept that will be embraced by a winner.

http://naturalhealthwriter.com/2011/02/dont-stop-believin/

This ad found in People Magazine for Eggo Waffles and their latest product, chocolate chip granola waffles. This ad was cute. It displays two waffles lined up on top of each other, toasted and ready to be eaten, complete with a syrup on top. Literally, this ad is showing the food prepared to eat for breakfast on a plate with silverware. A closer look, you can tell that the waffles and even the syrup are cleverly put together to resemble that of an electrical outlet. Eggo is trying to sell their product as having granola energy and providing consumers with more energy, power, and nutrients in the morning to fuel you throughout your day, similarly to a light socket. Electrical sockets supply energy and power and, as advertised symbolically, the waffles should do the same for your body.
http://kcordutsky.wordpress.com/2012/11/27/conceptual-advertising/




This advertisement for Toyo tires cleverly uses octopus to go with their slogan "Griping Performance".














This powerful Public Interest advertisement campaign successfully illustrates how verbal abuse can be just as horrific as physical violence. It raises awareness of issue of vicious domestic verbal abuse.
Another witty and brilliant piece of conceptual photo manipulation. It says something so philosophical in such a minimal and simple way. Life is Heavy.



















This is really a sad love story. It is amazing how you can tell a story with just one object. The old and faded effect gives it an interesting feel. The idea of using fruit to make something that seems so simple and yet universally recognizable is very clever.

E-mail and texting have made communication instantaneous and easy. But a hand-written letter has a personal touch to it. There is something about ink and paper that an email will simply never replace. This print advertisement for the Australia Post successfully conveys that message
This print advertisement by Olympus has a great concept and visual. It uses the frozen ice to symbolize that the action has been frozen in time by the camera.










http://psd.tutsplus.com/articles/inspiration/conceptual-photo-manipulations/
http://poop-art.deviantart.com/art/what-more-can-i-say-49592368
http://www.holstphotographic.com/index.

Konik, I. 2007.

Konik, I. 2007.”Thematising the ugly side of sublime technological development in Sonzero’s Pulse (2006) as an inadvertent critique of the ‘technocentricism’ of postmodernity”. South African Journal of Art History 22(3).
Now state in your own words what Konik is saying.


Konik is refering to a movie called  Sonzero’s 'Pulse'  Technocentricism of postmodernist states that we can no longer escape from the technology of our everyday life. The world is turning  into a capitalist-techno science. Konik discusses this as a negative effect. We are becoming dehumanised, and our personal lives will be taken from us, as displayed in the movie.  As with nearly all issues, the development of technology is accapted by many while it is strongly opposed by others. In the movie we see how technology has consumered the poeple.

Imagine our wireless technologies made a connection to a world beyond our own. Imagine that world used that technology as a doorway into ours. Now, imagine the connection we made can’t be shut down. When you turn on your cell phone or log on to your e-mail, they’ll get in, you’ll be infected and they’ll be able to take from you what they don’t have anymore-life. © © 2006 The Weinstein Company, LLC

Todays society is lost or even consisted dehumanised. society is no longer willing to help one another, people do not make eye contact, youth are self-centred and anti-social. Cell phones and smart phones have dramatically changed the way people communicate on a personal level. Have you ever been in a restaurant, theater, or even on a bus or airplane and some one ruins your experience bellowing into his or her cell almost continuously? Its crazy right! Most music that is aimed towards youth and ignorant people seem to brainwash them to listen to music that has no positive meaning. It seems that we do not live a natural life due to its congestion of a materialistic world swamped by media and influences from a society like ours. In many respects it has diluted social interactivity, causing also more coldness as people become part of a consuming society, only thinking about money, their purchased product and of course in the end, themselves. People now worry about what they have, not what they are. Thats why today technology is taking over peoples lives. It has killed the spirit of  living life.
I for one try to change this by making myself a positive person, being nice no matter what, informing myself of whats true and whats not, treating people and things with respect. being patient, stepping up against injustice of any kind.
Technology is a life's necessity. without electricity or technology, our health system would be terrible, there would be no medicine or ability to diagnose issues, but at the same time our laziness and reliability on technology has taken a turn for worse when we look at our unphysical lifestyles, there are no recreational activities anymore, everything is living from the pc, as long as there is a balance we will be fine, like everything we need to balance things so that it doesn't take over life completely, technology is and will continue to become an addiction, and a reliance.

http://repository.up.ac.za/bitstream/handle/2263/10883/Konik_Thematising(2007).pdf?sequence=1
http://www.handygames.com/86737/Pulse%20(2006)%20%3A%20Jim%20Sonzero%20%3A%20

Sunday 22 September 2013

Compare the key elements of Modernism and Postmodernism


Absolute total RandomPostmodernism can manifest as juxtaposition of anything Modernist with the Classical. Postmodernism,  is modernism with an added element of irony and deeper meaning such as a radical political statement, deconstruction of historical benchmarks, or socio-economic commentary. It is the glorification of rebellious lifestyle, Everything is relative, not absolute. It is really hard to describe Postmodernism really,I just know that Postmodernism is the idea that there are no absolute truths.
When I think of modernism, I think of cutting edge, new, fresh, and original…Modernism always strives for progress, which according to Modernism can be measured and objectively defined.


The 1975 poster by Josef Müller-Brockman entitled “akari” is an advertisement for an exhibition in Germany for a Japanese light company (Akari). This is simplicity at its finest, the beautiful circle of light and its reflection, the four-column grid layout of the text which includes the simple title (all lower case, Helvetica), and the simple black background. 




Postmodernism

Wickapedida states that postmodernism is a way of being free to combine any elements or styles in a piece of work even if it is irrelevant to the subject and it stated that postmodernism rejects rigid genre boundaries and promotes parody, irony, and playfulness, commonly referred to as jouissance by postmodern theorists, in graphis design postmodernims has been a visual and decorative movment. Then It went on to say how some artistic movement saw postmodernism as pop art, which when I thought about it, I agreed with to a certain extent. Unlike modern art, postmodern art does not approach this fragmentation as somehow faulty or undesirable, but rather celebrates it.



This is the album cover for The Sex Pistol’s 1977 hit single “God Save the Queen”. Designed by British artist Jaime Reid, this cover comes to symbolize the punk movement of late 1970’s England. This cover would later come to influence a style that would come to categorize early postmodern design different typeface in one compositions with little to no visible organization and the use of appropriation. (http://en.wikipedia.org)









http://www.pbs.org/faithandreason/gengloss/postm-body.html
http://www2.iath.virginia.edu/elab/hfl0242.html

MODERNISM
POSTMODERNISM
            Master Narratives and Metanarratives of history.
Rejection of Master Narratives, ironic deconstruction of master narratives.
           Hierarchy, order, centralized control.
Anarchy, Subverted order, loss of centralized control, fragmentation.
           Seriousness of intention and purpose.
Play, irony, challenge to official seriousness.
           Determinacy
Indeterminacy
           Sense of clear generic boundaries and wholeness.
Hybridity, promiscuous genres, pastiche.
           Centering/centeredness, Centralized knowledge.
Dispersal, dissemination, distributed knowledge
            Linear,  proportional effects
Nonlinear, disproportional effects
           three-dimensional space
multidimensional      
           clarity
cluttered
            Hypo taxis 
Parataxis
            Books as sufficient bearer of the word, the library as system for printed knowledge.
The Web or Net as information system

              
      Dichotomy of high and low culture (official vs. popular culture)
Disruption of the dominance of high culture by popular culture.            
      Transcendence
Immanence